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爱依瑞斯BAOBAO亮相三里屯 以城市新场景拓展品牌年轻表达_我的网站
一 | REHOBOTH BEACH, Del. -- The Biden administration is designating 31 technology hubs touching 32 states and Puerto Rico to help spur innovation and create jobs in the industries that are concentrated in these areas.President Joe Biden is set to announce the hubs on Monday at the White House with Commerce Secretary Gina Raimondo. “I have to say, in my entire career in public service, I have never seen as much interest in any initiative than this one," Raimondo told reporters during a Sunday conference call to preview the announcement. Her department received 400 applications, she said. “No matter where I go or who I meet with — CEOs, governors, senators, congresspeople, university presidents — everyone wants to tell me about their application and how excited they are,” said Raimondo.The tech hubs are the result of a process Raimondo's department launched in May to distribute a total of $500 million in grants to cities.The $500 million came from a $10 billion authorization in last year’s CHIPS and Science Act to stimulate investments in new technologies such as artificial intelligence, quantum computing and biotech. It’s an attempt to expand tech investment that is largely concentrated around a few U.S. cities — Austin, Texas; Boston; New York; San Francisco; and Seattle — to the rest of the country.The program, formally the Regional Technology and Innovation Hub Program, ties into the president's economic argument that people should be able to find good jobs where they live and that opportunity should be spread across the country, rather than be concentrated. The White House has sought to elevate that message and highlight Biden's related policies as the Democratic president undertakes his 2024 reelection bid. “These Tech Hubs will catalyze investment in technologies critical to economic growth, national security, and job creation, and will help communities across the country become centers of innovation critical to American competitiveness,” the White House said Monday in an emailed statement.The 31 tech hubs reach Oklahoma, Rhode Island, Massachusetts, Montana, Colorado, Illinois, Indiana, Wisconsin, Virginia, New Hampshire, Missouri, Kansas, Maryland, Alabama, Pennsylvania, Delaware, New Jersey, Minnesota, Louisiana, Idaho, Wyoming, South Carolina, Georgia, Florida, New York, Nevada, Missouri, Oregon, Vermont, Ohio, Maine, Washington and Puerto Rico.。 近日，爱依瑞斯携手意大利设计师 Gabriele Cappelletti 设计共创的BAOBAO休闲椅，在三里屯3.3大厦正式亮相。围绕新品发布，爱依瑞斯同步开启“LET'S BAOBAO”限时家居美学快闪展，通过户外6组专属色彩主题艺术展陈及3楼沉浸式家居空间，将时尚家居带入更开放的城市生活现场。 BAOBAO的创作灵感源于大熊猫。设计师Gabriele Cappelletti没有停留于具象的动物造型，而是提取其圆润、柔软、亲近的视觉感受，将“被拥抱”的身体感受转译成一把椅子的轮廓。饱满连续的有机曲线形成环抱式结构，身体落座其中，靠背与扶手自然围合；高密度回弹填充与亲肤弹力面料进一步强化柔软触感，360°旋转结构则让它不必被固定在某一种空间关系里。 由此，“拥抱”不再只是一句关于舒适的营销描述，而成为一套可以被看到、触摸并真实体验的设计语言。BAOBAO所回应的，是近年来越来越明显的一种居住需求变化：在基础功能之外，家具开始承担更多与安全感、放松感、心理慰藉有关的价值。 如果说圆润、包裹的形态建立了BAOBAO最基础的产品识别，那么色彩则进一步打开了它与不同生活方式之间的关系。此次三里屯快闪现场，爱依瑞斯围绕BAOBAO打造了六组专属色彩主题展陈。
二 | 明亮、浓烈、清冷、自然，不同色调落在同一件产品上，呈现出的却是截然不同的情绪和空间气质。 爱依瑞斯将BAOBAO带到三里屯，其意义也不止于“来到年轻人更多的地方”。它意味着一个传统上更多出现在家居卖场中的品牌，开始主动把自己放进国际时尚、艺术设计与高端生活方式品牌共同竞争注意力的城市现场。家具因此不再等待消费者为了装修需求专程寻找，而是主动进入消费者逛街、社交、看展、拍摄与体验的生活路径。
三 | 爱依瑞斯此次选择三里屯，本身就是品牌定位的一次表达——它希望被看见的，不只是一件家居产品，也是一种可以与时装、艺术和城市生活发生关系的当代家居审美。
四 | BAOBAO的另一个关键词，是“原创”。
五 | 据悉，此次合作并不是爱依瑞斯第一次连接意大利设计力量。自品牌发展早期开始，爱依瑞斯便持续与意大利设计师展开产品合作，并逐渐将国际设计资源纳入长期产品研发体系。
六 | 活动上，爱依瑞斯进一步公布了BAOBAO后续城市联动计划。继北京三里屯之后，这一产品及其相关体验有望陆续进入上海、成都、杭州等更多城市。
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Published on:19:09:11